My New Venture -- BULX Press Release

FOR IMMEDIATE RELEASE, New Private Sale Website for High-End Home Improvement Goods, Raises Seed Round Financing

Columbus, Ohio – June 23, 2010 -, a private sale website devoted to high-end home improvement goods, announced today closing internal seed round financing from its founders. Opening for business in midsummer, BULX will bring the private sale shopping experience to high-end home improvement goods, offering discounts of up to 70% off retail.

Cofounders Rob Emrich and David Simon bring a wealth of entrepreneurial experience to bear on their latest venture. Emrich, founder of Road of Life (, SpeakerSite (, and Boundaryless Brands, will oversee technology and marketing. Simon, a ten year veteran in logistics, supply chain management, liquidated home improvement goods, and founder of Overflow Supply (, will direct procurement and fulfillment. aims to be the premier shopping destination for overstock and closeout home improvement products, with a focus on high-end brands and the excitement of private sale shopping. To meet this ambitious goal, Emrich has assembled a strong team of experienced players in technology and marketing. Jeff Versteeg brings a background in quantitative analysis and web marketing. Kevin Connor provides a wealth of experience with a variety of ecommerce technologies. Matt Russo is skilled in social media marketing, graphic design, and public relations.

“We feel that there’s a huge opportunity in the home improvement market for a private sale site,” said Emrich. “This is a $272 billion a year market, yet there is no private sale site offering all the fun and savings that consumers are discovering in other verticals. We believe that our customers are going to embrace this exciting new way of finding great deals on top home improvement brands just as they have for apparel, home furnishings, and travel.”

$20 Bonus for Pre-launch Signup is now offering $20 toward their first order to all members who sign up before the site goes live. Membership is free, and sales events on high-end home improvement brands will be starting in midsummer.


Jeff Versteeg

BULX Email: Tel: (614) 653-8276